Google is backtracking on its plan to remove third-party cookies in its Chrome browser, after its long-standing effort to phase out the cookies that were created to track users online. The big move comes after advertisers continuously expressed their concerns as the phaseout of the cookies on Chrome will impact their ability to collect data for personalised ads, meaning they will need to rely on Google's user databases. How is the industry taking the news? More here: https://www.marketing-interactive.com/google-decides-to-keep-cookies-in-chrome-should-marketers-be-relieved