On the Creative Leaders Weekly Summary, Emma Rhys of Lotus & Scarab explores the difficulties of creating the right work for each brief, Paul Trani from Adobe gives insight on how to best engage with your community in the platform era, Megan Oepen of Under Armour discusses the difference between ‘beautiful’ and ‘successful’ work from the clients’ perspective, and Alex Shulhafer and Piper Hickman of 360i talk about the change brands are facing in terms of communication channels.