This week's torah portion is the source of the 3rd paragraph of the Shema/VeAhavta and it instructs us to wear 'tzit-tzit', the fringes at the corners of our garments. How powerful can a ritual to wear fringes be? This uniform custom has been practised by the Jewish people across time and space. While the Shema and the Ve'Ahavta may not be as emotional as other Jewish prayers, it has grounded our people in ritual for thousands of years.