The sound of community is getting louder again. We sit down with WEEU owner John Treese to unpack how a 1931 AM station found fresh purpose with modern tech, live local programming, and an unapologetic focus on Berks County and the surrounding 16 counties their signal reaches. From the decisive frequency move to 830 AM and a 20,000-watt daytime boost to the nuts and bolts of licenses, towers, and engineering, John explains how coverage becomes connection only when you pair it with relevance.

We walk through the overhaul that made the station feel alive: renovated studios that inspire confidence on camera, expanded streaming, and a new video-forward approach to high school football and basketball. Sports serve as a bridge across neighborhoods and generations, supported by a lively scoreboard show featuring coaches, reporters, and standout athletes. The commitment to free, no-paywall content keeps access open for families, fans, and advertisers who want reach without friction. Along the way, we touch on the hardest challenge—bringing back local radio news in a world with fewer radio journalists—and the practical steps WEEU is taking through call-in forums and clear pointers to trustworthy sources.

John’s path from college radio to station ownership adds heart to the strategy. He argues that radio lost ground when it stopped talking to people like they mattered; WEEU’s answer is to open the doors wide. That means internships, school partnerships, student performances in-studio, and series like Outstanding Student that put young voices on air. It also means inviting new hosts to pitch ideas, test their talent, and help build a daily lineup that’s live and local from early mornings into drive time. If you care about local media, community sports, and hearing your neighbors on the mic, this conversation will remind you why radio still matters.

Follow WEEU at 830weeu.com and on Facebook, Instagram, X, and TikTok. If this story resonated, share it with a friend in Berks County, leave a review, and subscribe for more conversations that put local voices first.

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Welcome to The Brad Weisman Show, where we dive into the world of real estate, real life, and everything in between with your host, Brad Weisman! 🎙️ Join us for candid conversations, laughter, and a fresh take on the real world. Get ready to explore the ups and downs of life with a side of humor. From property to personality, we've got it all covered. Tune in, laugh along, and let's get real! 🏡🌟 #TheBradWeismanShow #RealEstateRealLife

Credits - The music for my podcast was written and performed by Jeff Miller.