What’s the role of the DMO in developing tourism in a way that leaves a destination better than it was? How can the needs of visitors and locals be balanced, and are they equally important? How can DMOs proactively collaborate with the cruise industry to address the complex challenges it presents? In this first part to the sequence WE*GENERATE: THE BEST WE CAN we speak to Tordis Biskopstø, Managing Director of Visit Tórshavn about the Faroese capital’s determination for tourism to leave a place in a better condition than it was found.