How can DMOs do something instead of nothing when trying to create change in the cruise industry? Why is the issue of cruises not simply a “port” issue? What are some of the key challenges you often see between the port, DMO and locals? In the third and final part to the sequence WE*GENERATE: THE BEST WE CAN we speak to Tordis Biskopstø, Managing Director of Visit Torshavn and Gyða Guðmundsdóttir, Head of Community Engagement for the Association of Arctic Expedition Cruise Operators (AECO) to hear more about how DMOs can proactively work with the contentious topic of cruises.