Weighted Average Cost of Capital
** The best way to raise money is to sell something.
** Debt is cheaper than equity.
** It's become common to have a cycle of cap raises.
** They never look at organic revenue and only focus on the raise.
** I want to explain the concept that debt is cheaper than equity.
** Debt is the first thing that has to be paid back.
** Equity stake holders are bottom rung as bond or debt holders are paid first.
** Once you are in revenue debt becomes an option.
** Let me paint a picture of debt vs. equity.
** You are wrong if you look at the equity side as just getting money.
** What debt doesn't give you are experts helping build your business.
** For most companies, it is a mix of debt and equity.
** If you are pre-revenue and have to do multiple raises, each has a different valuation.
** You have more options if you can get to an mvp and pre-sell products.
** This showcases the conversation we have with some of our members.
** Don't take on personal debt, keep it in the corporation.
** Some people feel equity is less risky but that is not my view.
** Sometimes you take out more than you need with an equity play.
** Some people's whole business model is to raise money.
** Investors should bring more to the table than just money.
** A lot of people don't vet investors.
** Is it truly risk capital?
** The investor base is a key stakeholder, and they should be relied on.
** They know they need funding but don't specifically know what to do with it.
** It's all about having the right conversations.
** If the investors aren't asking hard questions, they are not really interested.
** T's dinner with a potential investor.
** It should be an uncomfortable conversation. Money can wreck relationships.
** The chasm between design and revenue is huge.
** You must prove to investors that you are an expert about your business.
** There is a cost in time and energy in going after grants or dealing with investors.