If you had to pick out the words that defined retail in 2020, it is likely "survival" would come up quickly.

When the pandemic hit, the attentions of many brands with a significant brick-and-mortar presence shifted to keeping their balance sheets out of the red, and keeping existing employees on payroll, rather than expansion.

With a sizeable portion of the UK public out of fulltime work, expanding a fashion brand that relies on consumers with disposable income might seem like a tall order.

However, amid the chaotic series of events that was 2020 some brands managed to ride the e-commerce wave to increase their overall sales.

To discuss the challenges of creating growth in a challenging environment, Will McCurdy, content editor of Retail Systems, was joined by Ben Mercier, customer director at Weird Fish.