A sign supply distributor with weird videos, a slightly serious podcast, and 82 straight weeks without missing. That rhythm shifts casual viewers into customers who already feel like they know the team. Hosted by Kyler Nixon, this conversation with Tyler Hull from Wesco Sign Supply walks through how consistent content, in person events, long form podcasting, and honest recommendations create real sales instead of vanity metrics. Tyler shares how post COVID trade show conversations moved into a long form format, why impressions mean nothing without quotes and orders, how customers walk into events already connected through the Slightly Serious Sign Podcast, and why showing up in more places with real faces, real teaching, and real stories still cuts through AI noise and traditional ads.

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👤 Guest Bio

Tyler Hull is the director of marketing at Wesco Sign Supply and host of The Slightly Serious Sign Podcast. He comes from sales into marketing and focuses on long form content, in person events, and honest conversations with vendors and customers. Tyler and his team are known for weird videos, weekly podcast episodes, and a style that helps sign shops learn tips, tricks, and products while getting to know the people behind the distributor.

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📌 What We Cover

• How Wesco Sign Supply went from weird, funny videos to The Slightly Serious Sign Podcast as a long form channel for real product conversations.
• The simple launch: buying a few pieces of equipment, recording episode one while “plugging everything in,” and not missing a week for 82 weeks.
• How to get leadership buy-in when you are not a massive business by starting bare bones, proving results, and letting sales performance sell the idea.
• Why impressions, clicks, and open rates are vanity metrics when they do not lead to quotes, equipment inquiries, or orders.
• Stories of customers meeting Tyler at events, already knowing him from the podcast, and bringing real jobs and revenue because of that connection.
• The idea that giving value, tips, and honest recommendations (even when a product is not the right fit) earns trust and makes the ask easier.
• How omnipresence, video, and consistent content help a distributor show up in a customer’s day without feeling like an ad.
• Why Wesco is shifting focus from broad trade shows toward regional events, trainings, and in person experiences that grow customer business and move spend away from competitors.

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🔗 Resources Mentioned

• The Slightly Serious Sign Podcast
• Wesco Sign Supply
• Santa videos and other “weird” Wesco content
• Buzzsprout (podcast hosting and distribution)
• StreamYard (virtual recording and live stream tool)
• YouTube monetization for long form video and podcast clips
• Gary V
• 10X (omnipresence concept)
• HubSpot
• Marketing Against The Grain podcast