When you think of ecommerce in China, Alibaba is probably the first name that comes to mind. And no wonder - the internet giant has built a multibillion dollar empire off a sophisticated ecommerce, logistics, and payments trifecta.

But WeChat, China's most ubiquitous and popular messaging app, often goes unnoticed. Thanks to built-in payments, the app's social newsfeed, and one-on-one chat, these 'micro' shopkeepers are able to operate lucrative businesses from their phone -- and connect with customers in a more intimate way than Taobao, Alibaba's online bazaar.