On today's episode, Kevin and Jed discuss the return of the Red Wing boot brand to to Harrison's retail stores, which is a significant development for the company. They provide insights into the history of Red Wing at Harrison's, the brand's popularity and reputation, and the strategic decision-making behind bringing it back.

• Red Wing has a long-standing history with Harrison's, having been one of the first and only brands carried when the company started nearly 30 years ago.
• The decision to stop carrying Red Wing a few years ago was a difficult one, as it was the brand that the company was founded on.
• However, changes in Red Wing's management and the company's growth and expansion led to Red Wing approaching Harrison's to partner with them again.
• Red Wing is seen as a prestigious and high-quality work boot brand, with a loyal customer base that prefers it over other options.
• The return of Red Wing is seen as a testament to the success and reputation of Harrison's as a leading retailer in the Carolinas and the Southeast.

The return of Red Wing to Harrison's stores is a significant development that highlights the company's position as a leading retailer in the Work Western lifestyle market. The podcast provides valuable insights into the strategic decision-making and the importance of maintaining strong relationships with prestigious brands like Red Wing.