Meet Ivan Pika, CRO consultant who's solved conversion mysteries for 140+ clients and generated $11M+ in additional revenue. In this intro episode, learn what this podcast is about: systematic frameworks for conversion optimization, analytics debugging, and turning data into revenue. No fluff, no theory—just real problems and actionable solutions from 10+ years in the trenches.

Coming up this season:

- How to diagnose conversion drops in under an hour

- Building bulletproof tracking plans

- A/B testing frameworks that actually work

- Real case studies from e-commerce and SaaS businesses

Perfect for: Marketers, founders, and analysts who want systematic solutions, not guesswork.