Have you ever wondered what exactly is a brand? Why some products become instant best sellers and others struggle to sell one unit? Why you meet certain people and feel like you've known them your entire life? Or how some people are so good at blending the many sides of themselves so they're fully authentic no matter what interactions their showing up in? Well, I'm Kaiya, i've been in the marketing industry for over 10 years, working with some of your favorite brands all across the world. I pride myself on asking the strongest questions I can. Those are just some of the ones l've been pondering.Now, i'm connecting you with the powerful conversations that I dreamt of having access to at the beginning of this journey. Together, my guests and I will uncover and distill actionable tips, tricks, and truths that you can apply to your daily life, no matter what type of rebrand vou're working on. Welcome to Gravitational!