Welcome to Such A Vibe — a podcast about brand strategy, perception, growth, culture, and the details that make certain brands, founders, and experiences impossible to forget.
Hosted by brand strategist and creative director Kate Obert.

Welcome to Such A Vibe — a podcast about brand strategy, perception, growth, culture, and the details that make certain brands, founders, and experiences impossible to forget. Hosted by brand strategist and creative director Kate Obert.

Welcome to Such A Vibe

Such A Vibe is a podcast about the strategy behind culturally magnetic brands, founder-led companies, and the details that make people feel something.
Hosted by brand strategist and creative director Kate Obert, this show explores the intersection of perception, psychology, positioning, growth, aesthetics, hospitality, founder presence, and brand experience — and how those things shape the way brands scale, build trust, and influence culture.
Some episodes are solo strategic riffs. Others are conversations with founders, creatives, operators, and people building brands with real emotional resonance and staying power.
Because the strongest brands aren’t just seen.
They’re felt.

Society & Culture

Business

Entrepreneurship

Arts

Fashion & Beauty

Such A Vibe is a podcast about the strategy behind culturally magnetic brands, founder-led companies, and the details that make people feel something. Hosted by brand strategist and creative director Kate Obert, this show explores the intersection of perception, psychology, positioning, growth, aesthetics, hospitality, founder presence, and brand experience — and how those things shape the way brands scale, build trust, and influence culture. Some episodes are solo strategic riffs. Others are conversations with founders, creatives, operators, and people building brands with real emotional resonance and staying power. Because the strongest brands aren’t just seen. They’re felt.

Such A Vibe is a podcast about the strategy behind culturally magnetic brands, founder-led companies, and the details that make people feel something.
Hosted by brand strategist and creative director Kate Obert, this show explores the intersection of perception, psychology, positioning, growth, aesthetics, hospitality, founder presence, and brand experience — and how those things shape the way brands scale, build trust, and influence culture.
Some episodes are solo strategic riffs. Others are conversations with founders, creatives, operators, and people building brands with real emotional resonance and staying power.
Because the strongest brands aren’t just seen.
They’re felt.

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Welcome to Such A Vibe

Welcome to Such A Vibe