BOOMSHAKALAKA! Welcome to the first episode of The Commercial Athlete where we speak all things athlete branding, marketing and transition, sports marketing and business.

Meet your host's former professional athlete Lee Carseldine and marketing gun Carlie Green-Medina who share their professional backgrounds and why they are now doing what they are doing by helping athletes to identify commercial opportunities and enhance sports marketing at all levels.

Hear how The Commercial Athlete came about and what we’re aiming to do! Which is, of course, change the landscape of athlete branding and sports marketing!