Welcome to the De Facto Personal Injury Podcast and Accountability for All, the go-to show for personal injury lawyers looking to dominate their market. We break down the strategies that separate top-earning law firms from the rest. This show is all about business, marketing, and accountability—the key pillars of a thriving practice. Join us as we sit down with industry experts, high-performing attorneys, and digital marketing pros to uncover what's working right now. If you're ready to grow, get smarter, and take your firm to the next level, you’re in the right place.

In this episode, John and Kyle discuss:

• Why they launched De Facto Digital Consulting and the meaning behind the name
• The importance of impartiality in evaluating law firm marketing and operations
• Challenges personal injury firms face with limited demand and the need for optimized operations
• How law firms can navigate “tech stack fatigue” and choose the right vendors
• Their vision for the podcast, future guests, and the value it brings to both lawyers and marketers

Key Takeaways:

• Impartiality is at the heart of De Facto Digital Consulting. By refusing to sell ads or SEO services, John and Kyle ensure their evaluations remain completely unbiased and free from hidden agendas.
• Unlike other industries, personal injury law cannot create demand—there’s only a finite number of cases. This makes it vital for firms to sharpen their marketing strategies and streamline operations to capture every possible opportunity.
• Generating leads is only half the battle. Many firms lose potential clients due to weak intake processes or poor CRM tracking, proving that conversion systems are just as important as top-of-funnel strategies.
• With so many agencies, vendors, and technologies competing for attention, “tech stack fatigue” is a real issue. Law firms must carefully evaluate solutions to avoid overwhelm and to ensure that each tool truly supports their business goals.
• This podcast is designed to deliver practical and actionable insights that lawyers, marketers, and vendors can apply right away. At its core, the mission is about creating collaboration, transparency, and shared learning across the personal injury industry.

“We just want to analyze, diagnose, and strategize without any law firms feeling that we're going to sell them something on the back end, so it's completely impartial.” - John Schroeder

Connect with John and Kyle:

Website: https://defactodigitalconsulting.com/

LinkedIn: https://www.linkedin.com/in/john-schroeder-b87b3821a/

Facebook: https://www.facebook.com/DeFactoDigital

Instagram: https://www.instagram.com/defactodigitalconsulting/

Emails: [email protected] , [email protected]

Show notes by Podcastologist: Angelo Paul Tagama

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.