Lululemon has led the women’s athleisure market for years. Now the brand’s ‘Anti-Ball-Crushing’ trousers for men are so popular they’re the subject of a lawsuit. Story by Harrison Mooney, associate editor at The Tyee. Harrison is an award-winning author and journalist from Abbotsford, B.C., who recently won the Rakuten Kobo Emerging Writer Prize for his memoir, Invisible Boy. Published on July 9, 2025. https://thetyee.ca/Culture/2025/07/09/Welcome-Golden-Age-Testicular-Technology/