Episode 135 - Welcome to the Marketing Rebellion

In this short ten-minute episode Chris talks about the new book by marketing wise guy Mark Schaeffer titled, Marketing Rebellion - the most human company wins. Schaeffer talks about the importance of adjusting to the new culture of buying: connecting with real humans. The book is filled with stories and data and cutting edge marketing advice. (This is not an affiliate show--I just love this book) Links & Show Notes: 1. Why consumers aren't responding to ads like they used to. 2. The value of long-term strategic marketing over short-term tactics-based marketing. 3. Why career authors need to think of themselves as brands and business owners. 4. The four principles that guide personal brand success: Accurately define your place. Define a space to tell your story. Create effective content (this is called content marketing). Build an actionable audience.  5. Why all this is important to you. Links: Link to Mark Schaeffer's book, Marketing Rebellion