Marketing doesn’t usually fall apart all at once. It builds one decision at a time, until there is a lot happening but no clear way to understand what is actually driving business.

If you have a website, SEO, ads, and even vendors in place but every marketing decision still comes back to you, you have reached the limit of task-based marketing. 

After 25 years as a small business fractional chief marketing officer, host Kelly Rice has seen this stall growth for countless companies. 

This podcast is a series of short conversations about how to stop being the default decision-maker and move toward a marketing system you can actually count on to generate leads.

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