On this episode of the Park Leaders Show, guest co-host, Phil Gaines, returns to discuss park retention with COVID-19 impacts beginning to fade.

After 15 months of social distancing, parks, like most enterprises, are slowly returning to normality. Accordingly, Phil asks two critical questions:

1) How do we get back to normal?

2) How do we educate and engage in what we want them to learn?

As Phil and Jody discuss, state parks should embrace the opportunity to provide more resources, from kiosks to online, where new visitors can engage new information. More initiatives can emerge with less focus on health preservation by focusing on customer service, new activities, and client feedback.

Overall, the time has never been better for state park service models to step up. For state parks, why not accept the call to lead the way?

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