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WELD: A Power Network for Personal Brand Growth
For the first time in a decade, a McKinsey & Company Women in the Workplace 2025 Report reflects a shift in leadership sentiment: women are expressing less interest in being promoted than men. This is not due to a lack of capability, but rather a reaction to high levels of burnout (60% for senior-level women) and a perceived lack of support.
The same struggles women faced yesterday in growing their personal brands as leaders are still holding us back today. In this episode of Her Business Playbook, we sit down with Barb Smoot, CEO, and Deepa Keller, COO, to explore how Women for Economic and Leadership Development (WELD) is moving the needle by helping women grow their personal brands as leaders by creating real pathways for influence, growth, and opportunity through chapters spread across 16 states.
You’ll discover:
- How WELD is helping women break through barriers through a power network that includes male advocates, corporate partners, volunteers, and paid staff
- Strategies to grow leadership and influence while juggling it all
- Insights into how Barb and Deepa balance leading a mission-driven organization with self-care
WELD isn’t just about networking. It’s about collective action, intentional development, and creating measurable impact for women leaders.
Connect with our guests:
Learn more about WELD: www.weldus.org
Follow Barb Smoot: Barbara Smoot | LinkedIn
Follow Deepa Keller: Deepa Kellar | LinkedIn
The Her Business Play Podcast shares strategies from female-founded and led brands. New episodes drop on Tuesdays. Presented by the Columbus Chamber of Commerce.
Weekly Newsletter: Learn more and join our email list for bonus episodes and more tips from Game Changers here: https://www.herbusinessplaybook.com/
Watch episodes on YouTube here: https://www.youtube.com/@HerBusinessPlaybookPodcast
Listen on Apple Podcasts here: https://podcasts.apple.com/us/podcast/her-business-playbook/id1871984872
Follow on social
LinkedIn: https://www.linkedin.com/company/herbusinessplaybook/?viewAsMember=true
Instagram: https://www.instagram.com/herbusinessplaybook/
View all episodes
By Her Business PlaybookFor the first time in a decade, a McKinsey & Company Women in the Workplace 2025 Report reflects a shift in leadership sentiment: women are expressing less interest in being promoted than men. This is not due to a lack of capability, but rather a reaction to high levels of burnout (60% for senior-level women) and a perceived lack of support.
The same struggles women faced yesterday in growing their personal brands as leaders are still holding us back today. In this episode of Her Business Playbook, we sit down with Barb Smoot, CEO, and Deepa Keller, COO, to explore how Women for Economic and Leadership Development (WELD) is moving the needle by helping women grow their personal brands as leaders by creating real pathways for influence, growth, and opportunity through chapters spread across 16 states.
You’ll discover:
- How WELD is helping women break through barriers through a power network that includes male advocates, corporate partners, volunteers, and paid staff
- Strategies to grow leadership and influence while juggling it all
- Insights into how Barb and Deepa balance leading a mission-driven organization with self-care
WELD isn’t just about networking. It’s about collective action, intentional development, and creating measurable impact for women leaders.
Connect with our guests:
Learn more about WELD: www.weldus.org
Follow Barb Smoot: Barbara Smoot | LinkedIn
Follow Deepa Keller: Deepa Kellar | LinkedIn
The Her Business Play Podcast shares strategies from female-founded and led brands. New episodes drop on Tuesdays. Presented by the Columbus Chamber of Commerce.
Weekly Newsletter: Learn more and join our email list for bonus episodes and more tips from Game Changers here: https://www.herbusinessplaybook.com/
Watch episodes on YouTube here: https://www.youtube.com/@HerBusinessPlaybookPodcast
Listen on Apple Podcasts here: https://podcasts.apple.com/us/podcast/her-business-playbook/id1871984872
Follow on social
LinkedIn: https://www.linkedin.com/company/herbusinessplaybook/?viewAsMember=true
Instagram: https://www.instagram.com/herbusinessplaybook/