<p>What is a "thought leader"? Who gets to decide who is qualified to be an "expert"? On this episode, we talk to three experts on expertise. David C. Baker tells us how he defines expertise, Jane Atkinson explains how people come to be experts, and TEDxLSU organizers Melissa Thompson and Annemarie Galeucia share how they decide who makes it to the stage.</p>

What is a "thought leader"? Who gets to decide who is qualified to be an "expert"? On this episode, we talk to three experts on expertise. David C. Baker tells us how he defines expertise, Jane Atkinson explains how people come to be experts, and TEDxLSU organizers Melissa Thompson and Annemarie Galeucia share how they decide who makes it to the stage.

Well, Actually...

If you're using content to solve business problems, we made this podcast for you. We'll explore what it means to communicate in the digital age. We'll share stories about the messier side of content marketing — what works, what doesn't, and the big questions we're all asking at work. In this no-advice and no-checklist zone, you'll hear from marketers, creatives and leaders. You won't walk away from this content marketing podcast with all the answers. Instead, we hope we help you think about the questions you should be asking.

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Well, Actually...

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