This week, Spirent Communications' Chief Marketing Officer Cheryl Ragland discusses how telecom marketing has changed in recent years due to things like the pandemic and evolving customer expectations. She also assesses the value of hype when it comes to new technologies hitting the market.

Well, technically... there's (some) value in the marketing hype (Ep. 108)

Since 1982, RCR Wireless News has been providing wireless and mobile industry news, insights, and analysis to mobile and wireless industry professionals, decision makers, policy makers, analyst and investors.  Our mission is to connect, globally and locally, mobile technology professionals and companies online, in person, in print and now on video. Our dedication to editorial excellence coupled with one of the industry’s most comprehensive subscriber databases and digital networks, leads readers and advertisers to consistently choose RCR Wireless News over other industry publications.

Technology

Since 1982, RCR Wireless News has been providing wireless and mobile industry news, insights, and analysis to mobile and wireless industry professionals, decision makers, policy makers, analyst and investors. Our mission is to connect, globally and locally, mobile technology professionals and companies online, in person, in print and now on video. Our dedication to editorial excellence coupled with one of the industry’s most comprehensive subscriber databases and digital networks, leads readers and advertisers to consistently choose RCR Wireless News over other industry publications.

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Well, technically... there's (some) value in the marketing hype (Ep. 108)

Well, technically... there's (some) value in the marketing hype (Ep. 108)