The K-Scoop: Seoul Office View

Wellness: A Blessing or a Curse? The Two Faces of Influencer Marketing


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Wellness has become essential for modern people! But are the 'health secrets' on social media really okay? This podcast delves into the reality of the rapidly growing wellness industry and the pros and cons of influencer marketing. From extreme cases like the Belle Gibson scandal to friendly influencers like '슈블리맘', we explore how we, as consumers, can have a balanced perspective. How far should government regulations and platform responsibilities go?

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The K-Scoop: Seoul Office ViewBy august letter