They moved 15 bikes into a chapel, opened the doors, taped out spacing, and kept a community training when the world shut down. That story is just the start of my conversation with Jason Alexio, a coach and leader who helped shape the wellness program at Palmetto Bluff and now serves as Director of Sports Management at Colleton River Club.

We talk about what it really takes to build a modern private club wellness program: relationships that earn trust, programming that respects recovery, and a clear shift from “fitness classes” to a true wellness experience. Jason shares what he learned while juggling personal training, group cycling, and member needs during rapid change, plus why education matters as much as effort. If you care about sustainable health, you’ll hear practical ideas around sleep, nutrition, training structure, and why “one step at a time” beats going all-in for 30 days and burning out.

We also zoom out on the industry trends we’re seeing right now: wellness usage rising alongside golf, recovery services like infrared and red light therapy becoming real infrastructure, and fitness directors evolving into multi-layered leaders who touch recreation and even food and beverage. We close with a definition of wellness that goes beyond the gym and a reminder to lead with “we,” not “me.”

If you enjoy thoughtful conversations on active lifestyle, wellness coaching, and leadership, subscribe, share this with a friend, and leave a quick review so more people can find the show.