Even in the coaching world, there’s a lot of baloney that’s out there and all the fads and all the headline chasing. Bradford Cooper resists that with evidence-based work. Bradford is the CEO of https://www.uscorporatewellness.com/ (US Corporate Wellness) and the Cofounder of https://www.catalystcoachinginstitute.com/ (The Catalyst Coaching Institute). He teaches on how we can take meaningful steps that can surely change our lives for the better through wellness coaching which is focused on evidence-based practices in health and wellness. Stay clear of the shiny object that’s not going to help your life at all. Through this episode, learn to appreciate the benefits of coaching and what effective professional coaching does.

—

Watch the episode:

Listen to the podcast:

Wellness Coaching with Bradford Cooper

We have Brad Cooper. Brad is the CEO of https://www.uscorporatewellness.com/ (US Corporate Wellness) and the Cofounder of https://www.catalystcoachinginstitute.com/ (The Catalyst Coaching Institute). We’ve been trying to get this done for some time, but you were presenting in Germany and working on your PhD. I appreciate you taking time.

It’s a joy to be here. Thank you very much.

Tell us about the business and who you serve?

There are two hats. At US Corporate Wellness, we serve employers. Employers that are looking to improve the lives of their employees in the health and wellness arena. A lot of people think of health and wellness as food and fitness, we go so far beyond that. We may be talking to them about stress or life balance or it could be food. It could be fitness. It could be sleep or any number of things. That hat worked in the trenches. We’re with the employer. We’re putting all those things together for them. The other hat we’ve been training wellness coaches. The wellness coaching industry has changed dramatically in the last few years.

There’s a National Board Certification for wellness coaches. You and I can’t be having a cup of coffee and say, “You want to be a wellness coach?” You say, “Yeah, Brad. That sounds pretty good,” and we walk out the door as wellness coaches. There’s now an extensive training process. You have to go through an accredited program. You have to have a number of practice sessions, etc. We’re one of the programs that if you decide you want to be a health and wellness coach, you can go through our program, become certified and pursue that National Board exam. On the one hand, we serve employers. On the other hand, we serve the people out there doing it. Sometimes there’s an overlap. We’re known in the industry as the coaching experts. The companies that want top level of coaching, they come to us and that’s because they heard of us through The Catalyst Coaching Institute and they didn’t even know about US Corporate Wellness.

For the business owner that maybe hasn’t gone down the road of approaching this as a strategy for the company, what’s the typical problem that business owner will recognize or into it in his company? Why do they typically reach out to you?

There are a lot of answers to that. First off, they tend to look at their medical claims and say, “Are you kidding me? We’re going up another 8% and another 12% or whatever this year. We have to do something about that.” That doesn’t happen like this. You’ve got to get a good plan in place. Oftentimes, that’s the first thing that makes them reach out or have one of their team members reach out and find us and talk to you the details. The reality is it’s so much deeper than that. You talked about culture.