Business and leisure travelers are growing more wellness-minded.
The Global Wellness Institute reports wellness tourism is a $640 billion industry. A quarter of that is spent by travelers in North America.
Wellness is an emerging sector in hospitality, growing at 6.5 percent a year. The growth is spread across hotels of all price segments and guest demographics.
Wellness-minded travelers seek a path that not only introduces them to healthy concepts and choices, but allows them to return home feeling better than when they left.
If your hotel can live up to that promise, you can build a healthy bottom line.