The Welsh Wire features moderator Mike Rogers and professional recruiting expert Sheri Welsh in this podcast. Listen in as leaders from a wide array of small to mid-size west Michigan companies weigh in and share their experiences and insights on a variety of business topics, including employee retention challenges and recruitment success stories. On this week’s show, sponsored by the Family Business Alliance, Sheri talks with Mark Kimball, President and CEO of Grand Rapids-based Moss, about three elements that family businesses can leverage for success: the flexibility to pivot and work harder than bigger companies, the ability to provide excellent responsive customer service, and the core family business attribute of being nice to customers and everyone you interact with.