DishyMix

Wenda Harris Millard, Martha Stewart Living on Intelligent Marketing, The Go-Go Days and Food Trends


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Industry personality Wenda Harris Millard sits down with Susan to talk about her new role at MSLO, why she left Yahoo! and the heady days of launching an industry at DoubleClick. Wenda lays out sage career advice for those who really want to get ahead and talks about what she learned from her mentors in business. She tells us what one thing she'd change about the business world; defines her motto "Speed Kills;" and explains why her MBA is not as important as her gut.
Wenda reviews the Martha Stewart Living Omnimedia empire, showcases an example of an "intelligent marketing" program from Unilever's Dove pro.age, and talks about how Martha is a geek. Now that she runs both editorial and advertising, Susan and Wenda discuss the fine line between product integration and shilling. She harks back to one of her favorite campaigns at Yahoo! where she was responsible for taking the sales team from $720 million in revenue to $6.5 billion in sales by "providing business solutions for marketers." Listen as she outlines the Nestle ProPlan dog food campaign that used behavioral modeling and database management to move share on alanguishingbrand.
Wenda regales us with two funny stories of the heady times at DoubleClick when there were thousands of people under 30 on her watch and the tricks they played on her. Then the conversation moves to food - one of DishyMix's most common themes. Wenda is cooking veal and artichoke stew; saffron rice; carrots salted just right and roasted pears with pepper and honey. Get the recipes at DishyMix.com along with the recap of the Top 5 Trends in Food for '08.
Wenda reveals herself like never before and brings her experience and stories to this not-to-be-missed interview.
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DishyMixBy Susan Bratton