Social CRM and Customer Service got married and had a baby and it's called "Get Satisfaction."Having a Twitter account for bitchy customers is NOT a social support strategy people. It's way bigger (dang it) and you have to wake up and smell the opportunity.Customer service is now social in the social enterprise.And if you're a smart marketer, you're giving your customers what they want and integrating support into your loyalty programs.Get Satisfaction is a platform that helps you manage the conversations about your brand across the web with widgets that let you be where your customers are (like FB) and still stay abreast of the action.Wendy Lea, CEO of Get Satisfaction describes her business from the four key categories where she plays best (eCommerce, Consumer Electronics, CPG and Social Games) showcasing Motorola, Panasonic, NikeRunning, Zappos, Tide and Foursquare implementations.She talks about how social CRM helps marketers acquire customers at a low cost, nurtures customers effectively, turns loyalty into advocacy and allows customers to support each other too.The imperative is to be where your customers are online now. Not just to have a corporate website.With this solution, you can do it at many scales from guerilla to enterprise.Plus Wendy is a well-spoken, female CEO who will impress you greatly.Tune in to see where all this is going and how you get traction for your company.