In this episode of P is for Profit, we sit down with the Queen of Cold Calling, Wendy Weiss. Wendy is an expert on prospecting, including lead generation, cold calling, and new business development. You’re in for an exciting episode with lots of information! 

“I work with business owners that want to double or triple their revenue… So, they're doubling and tripling the number of qualified opportunities that they can uncover. And then with a corresponding increase in revenue down the line, and they're also shortening their sales cycles by 30% to 40%” says Wendy about how she helps entrepreneurs.

We’ll chat with Wendy about what prospecting truly is, how the cold calling strategy changes based on your industry, as well as… 

• How to establish systems for cold calling

• Honing your cold calling skills

• Training your team to cold call effectively

• The Importance of Being Aware of What You Don’t Know