So here’s a quick question for you: what’s the most important meal of  the day? 

If you said breakfast, then the product managers at Wendy’s would agree with you. Wendy’s has decided to once again make an attempt  to expand their product development definition and start to offer  breakfast items in an effort to attract more customers to their stores  in the morning. 

The market for breakfast foods is a crowded market and  the Wendy’s product managers may be up against some stiff competition: how can they be successful?