Wendy's, the fast-food restaurant chain, wants to jump in on surge pricing, which is what happens when companies adjust prices based on time of day and expected customer numbers. Wendy's expects to make this change next year but how? By utilizing dynamic pricing and artificial intelligence-enabled menu changes through a digital menu screen. Wendy's has since released a statement that it is not their incentive to raise prices on customers in the drive thru line. It still brings up the question: We've come to expect this when it comes to ride-hailing services, but is it acceptable for food services? Debbie doesn't think so. We hear from callers about their experiences with dynamic pricing and the tolerance for it.