“Weniger Aber Besser. Less But Better” This was said by Dieter Rams and best sums up his approach. Rams was the Chief Design Officer at Braun, the German consumer products group, from 1961 until 1995. His approach has influenced much of today’s design thinking, most notably at Apple.

In late 1970s, Rams asked himself “is my design good design?” and he answered with his ten principles of good design:

1 Good design is innovative

2 Good design makes a product useful

3 Good design is aesthetic

4 Good design makes a product understandable

5 Good design is unobtrusive

6 Good design is honest

7 Good design is long-lasting

8 Good design is thorough down to the last detail

9 Good design is environmentally-friendly

10 Good design is as little design as possible

In this podcast, I discuss four that have resonated with me and how we can generalise them to apply to other parts of our life.

I hope you find this helpful. You can subscribe to my podcast on iTunes, Stitcher, Overcast, Spotify or wherever you get your podcasts. Just search for “Deep See With Bilal”. Also make sure to rate and review this podcast and enjoy! 

Bilal