We are not perfect people. I am not a perfect person. We are all works in progress.

Sure you can tell a story that makes you sound like the elixir to all our problems in life (buy my course and make a million pounds in a week just like - sound familiar?) But it isn’t going to do a lot if your customer’s can’t see themselves in it.

In this episode I show you how to write a story that shows your customers you really get what’s going on with them, messy bits and all. And how you can use your experiences to demonstrate empathy not just with what they’re trying to achieve but also why it’s hard for them to get there.

If you’ve enjoyed what you’ve heard, I’d love it if you left a 5 star rating or review. It makes me feel loved and more importantly increases the visibility of my show so more women like you can benefit from it.

Want to continue the conversation or get some extra support with telling your story?

Find me:

On Instagram: @22storiesandme

On LinkedIn: linkedin.com/in/hilarysalzman

Online: www.22-stories.com

This podcast is produced by the brilliant Suzi @story_publishing