In this 5 minute podcast, Gerard talks about how everyone utilises marketing on a surface level from day to day basis without realising that there is much more to marketing than meets the eye. 
 
Using the marketing framework AIDA (Awareness, Interest, Desire & Action), Gerard breaks down the common mistake of focusing only on driving awareness to  companies/brands rather than what really drives the goals that companies are aiming for.

In this 5 minute podcast, Gerard talks about how everyone utilises marketing on a surface level from day to day basis without realising that there is much more to marketing than meets the eye. Using the marketing framework AIDA (Awareness, Interest, Desire & Action), Gerard breaks down the common mistake of focusing only on driving awareness to companies/brands rather than what really drives the goals that companies are aiming for.

In this 5 minute podcast, Gerard talks about how everyone utilises marketing on a surface level from day to day basis without realising that there is much more to marketing than meets the eye. 
 
Using the marketing framework AIDA (Awareness, Interest, Desire &amp; Action), Gerard breaks down the common mistake of focusing only on driving awareness to &nbsp;companies/brands rather than what really drives the goals that companies are aiming for.

We're All Marketers Now

Welcome to Innovate &amp; Elevate, the ultimate podcast for startup founders and entrepreneurs looking to disrupt the market and bring their groundbreaking ideas to life. Each episode, in just 10 minutes, delivers punchy, actionable marketing insights tailored to the unique challenges of launching an innovative product.Taking an innovation to market isn't easy—your potential customers aren't even aware they need what you're offering. You're battling the status quo, and traditional marketing strategies just don't cut it for trailblazers like you.Tune in to Innovate &amp; Elevate for sharp, no-nonsense

Business

Entrepreneurship

Welcome to Innovate & Elevate, the ultimate podcast for startup founders and entrepreneurs looking to disrupt the market and bring their groundbreaking ideas to life. Each episode, in just 10 minutes, delivers punchy, actionable marketing insights tailored to the unique challenges of launching an innovative product.Taking an innovation to market isn't easy—your potential customers aren't even aware they need what you're offering. You're battling the status quo, and traditional marketing strategies just don't cut it for trailblazers like you.Tune in to Innovate & Elevate for sharp, no-nonsense

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We're All Marketers Now

We're All Marketers Now