Season 2 is here. Hosted by veteran creative marketing executive Jim DiPiazza, founder of Area of Expertise and More Bang, What's the Big Idea? unpacks the bold decisions, brand pivots, and creative plays that fuel real business growth. Jim sits down with senior marketing leaders, CMOs, and brand executives navigating companies in transition about the marketing moments that made a difference. No agency bloat, no funnel jargon. Just the big ideas that actually move the needle.