Spoiler alert: no one’s reading your fine print.They’re not basing their decision on your mission statement or your polished pitch.They’re watching. With the sound off. Trust is primal. It's earned through action, not declaration.

Spoiler alert: no one’s reading your fine print. They’re not basing their decision on your mission statement or your polished pitch. They’re watching. With the sound off. Trust is primal. It's earned through action, not declaration.

We're not selling what we think we're selling

Cut through the marketing noise with The Cognitive Marketer. In weekly 2-minute episodes. Host Gee Ranasinha, CEO of marketing agency and behavioral science practice KEXINO, shares fresh perspectives on what makes customers tick, why certain messages work, and how to build marketing that actually moves the needle. This isn't about tactics, trends, or "the next shiny thing." It's about understanding the underlying psychological triggers guiding buying decisions and using that knowledge to create smarter, more effective marketing.

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We're not selling what we think we're selling

We're not selling what we think we're selling