There are two guides to the Lord of the Rings trilogy. (I’ll explain)

Gandalf the gray for Legolas and Aragorn

Gollum for the hobbits to mount doom  

Which guide do you want?

An example of NerdBrand’s guidance:

Design for branding is not just design. It requires strategic thought. How is this going to be used? Graphics that are cost effective to print can be entirely useless in regards to postal regulations.

Pick your items to “design” in the strategic phase.