The guy who wrote the book on Infusionsoft, Sales Whisperer Wes Schaeffer, is my guest on the Cold Star Project. "What CRM Should I Get?" is a question we've both heard unrelentingly over the past half-decade. Wes has an answer, and it's not what you think.

Demystifying the selection process is key to your success: don't get sucked in by feature-rich promises of an app you may never appropriately use...but still pay full price for.

Wes' "Process Before Login" video and map:

https://www.thesaleswhisperer.com/pbl

Is it time to talk to the experts of scaling from 12 - 500 people at Cold Star? Book a call at www.coldstartech.com