Based in Westbrook, Connecticut, Modatrova was founded by Caroline Barton in 2019 as an e-commerce destination for emerging designers. Caroline saw an opportunity to merge her love of fashion and travel to craft her own platform, creating a cohesive experience that gives shoppers that feeling of exploration from home. Today, Modatrova carries brands across clothing, jewelry, shoes, and accessories — dressing women for all of life's adventures.