Roberto Iriondo is an AI advisor and consultant specializing in end-to-end marketing support for AI startups and established companies. He provides strategic guidance on web strategy, content, SEO, and growth. Roberto co-founded Towards AI in 2019, which was acquired in 2022, and continues to support it as an advisor to the CEO.

Previously, he advised the president of the Mohamed bin Zayed University of Artificial Intelligence (MBZUAI) on projects like LLM360 and AI@MBZUAI. He also led technical content strategies at Cohere (2022–2023) and Snorkel AI (2021–2022). From 2018 to 2021, he worked at Carnegie Mellon University, developing platforms like ML@CMU. Earlier, he founded a marketing agency focused on SEO for emerging businesses. Roberto has supported organizations like Amazon Science, Lambda, Gather AI, Determined AI, and Udacity, helping them improve ROI through tailored marketing strategies.