In this episode, the Big Red Oak team breaks down how the Westinghouse campaign came together, from early strategy to final execution. The focus is the 100-year commercial tied to the Winter Olympics and the thinking behind it.

They talk through the insights that shaped the work, why visual storytelling mattered so much, and what it took to pull it off under real production pressure. There’s also an honest look at the challenges along the way, and why trust with the client made the work better.