Jack hears from former Chancellor George Osborne about how these morning memos are devoured by senior politicians and newspaper editors alike; and from current and veteran authors including Esther Webber, Paul Waugh and Benedict Brogan about their daily struggle to get the email out on time. Former government special adviser Jamie Njoku-Goodwin discusses their impact inside the corridors of Whitehall; while New York Times media columnist Ben Smith questions whether their impact upon political coverage has really been a healthy one.

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