This is the podcast that content folks told me not to release, but I'm sure once you listen it'll make sense. I've helped produce hundreds of podcasts, I've also been interviewed on many podcasts and now I'm releasing my own (again). As a result, I've probably seen podcasting not work more times than I've seen it work, especially for new podcasters.

And the number one reason comes down to the content creators' perception of what will be valuable and what format to present the content in. So I'll break down two podcaster mistakes to avoid, "wet wood" and "beaver patting", and trust me, I've made these mistakes several times as both the creator and a guest.

I hope that makes sense and that you really enjoy this episode especially if you're thinking about starting your own podcast. Send us DM's if you wanna chat @rajkotecha and @vikmorjaria.