We've got it all wrong : The Customer Narrative is key!

We're in the midst of another marketing revolution.  Everything is about the customer!  You can no longer stand out simply by offering digital, or having a consistent visual identity or a great backstory....everyone has those.  How do you stand out?  You make everything about the customer.   The brands who focus on customers win in three big ways: they see greater retention, higher satisfaction and more word of mouth referrals.  Does this sound like something your business/brand needs?Of course it does....we all need it. The big question is how do we get it?  You start with the customer and go beyond demographics....that's only the beginning.  You understand they're spoken and unspoken needs and you build a process to meet all of their needs.  The customer journey is at the heart of creating this customer narrative and the key is thoughtfulness.  The brands that we love have been thoughtful about every touchpoint along the customer journey. The best news is that size and budget have nothing to do with the ability to create a great customer narrative.  Anyone can compete in this space and stand out.  If you want to succeed in the new revolution....focus on the customer narrative!   Do you want more repeat customers and referrals? Let's Talk!   Welcome to the Onward Creatives podcast. A weekly podcast bridging the gap between creativity and business. This podcast is for the creative entrepreneur, the one's who dare, dream and do. Each week I help you find clarity and take action so you can make a living doing what you love. The journey onward starts here.  Join us for Monday Night Live on FB and IG Live 8:30 pm EST. Don't do it alone!  Join the community! Onward Creatives Facebook