Chris is joined by Mike Vold, Zone Leader at Kwik Trip, to chat about the growing Kwik Spirits brand within the Kwik Trip family. Mike talks about his unique position, which oversees all Tobacco Outlet Plus stores, Stop N Go stores, and all Kwik Spirits stores, which highlight a greater number of beer, alcohol and tobacco offerings than a traditional Kwik Trip or Kwik Star. They chat about some of the offerings you can find, what goes in to building and maintaining a humidor in a Midwestern climate, and the fun ways that we promote the Kwik Spirits brand.