Oven-Ready HR

WeWork - The Unicorn That Really Was A Fairy Story


Listen Later

In this  episode we take an in-depth look at the fall-out from the ill-fated IPO of co-working giant WeWork.

A business that was created in the sharp-elbowed real estate market in New York, WeWork came to define what an office and organisational culture should look like for legions of Millennials and Generation Z worker.  It spawned countless imitations with competitors scrambling to keep up with its innovations and number of openings.

 At the helm was co-founder and CEO Adam Neumann whose extraordinary energy and vision combined with an enormous talent for self -promotion and propaganda was almost messianic.  Yet underneath a business that seemingly carried all before it were some troubling signs.  

 

  •  A lack of corporate governance and at times an appropriate adult in the room
  •   A alcohol-fuelled work culture that appeared more at home in the Frat House than the boardroom
  •   A senior team that lacked diversity and where nepotism was celebrated not questioned;
  •   The fear and greed of investors seemingly content to pour more cash into a business that was losing focus and continuing to burn through billions of dollars of funding

Charting this extraordinary story is  Reeves Wiedeman whose book Billion Dollar Loser provides a meticulously researched account from WeWorks conception through to its failed stock market debut.  Reeves is a contributing editor at New York Magazine and has written for The New Yorker, The New York Times Magazine, Harpers, Rolling Stone and other publications.

...more
View all episodesView all episodes
Download on the App Store

Oven-Ready HRBy Chris Taylor