Mark Leslie Lefebvre shares a unique marketing campaign he did for the release of his latest book One Hand Screaming: 20 Haunting Years with a local craft brewery that created an IPA called One Hop Screaming. See the video here: https://youtu.be/VXIiCjKlvb4

WFTW - 004 - Unusual Collaboration Marketing with Mark Leslie Lefebvre

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WFTW - 004 - Unusual Collaboration Marketing with Mark Leslie Lefebvre

WFTW - 004 - Unusual Collaboration Marketing with Mark Leslie Lefebvre