In this episode of AB Majlis, e& Life and e& International CEO Khalifa Al Shamsi discusses the technology giant's ambitious plans to create four unicorns by 2030 through its digital lifestyle arm. Two years after e&'s major rebranding from Etisalat, Al Shamsi reveals how the company is leveraging its massive telecom customer base to expand into fintech, super apps, and entertainment across 19 countries. He shares insights on Careem's evolution beyond ride-hailing, e& Money's focus on financial inclusion, and how AI is reshaping customer experience. The conversation, recorded at the World Government Summit in Dubai, offers a rare glimpse into e&'s strategy to generate 40% of its revenue from digital solutions.